Strong Start for ‘A Delicate Balance’ on Broadway~article from The NY Times

By: admin
Published on: Oct 29, 2014

Glenn Close at the Golden Theater, where she is appearing in "A Delicate Balance."Credit Todd Heisler/The New York Times The starry Broadway revival of Edward Albee’s “A Delicate Balance” smashed the box-office record at the Golden Theater last week in the play’s first set of preview performances, an achievement that shows rarely accomplish so early in a run. According to ticket sale data released on Monday, “A Delicate Balance” – which stars Glenn Close and John Lithgow as a well-off couple whose home becomes overrun by fear – grossed $884,596 for eight sold-out performances; the Golden’s previous record of $732,896 was set by “Driving Miss Daisy” in December 2010. Another new revival, of the 1944 musical “On the Town,” had its strongest sales yet in its first full week since opening on Oct. 16 to glowing reviews from critics. The show grossed $837,948, or 20 percent more than the previous week. The musical was selling a sizable share of tickets at a discount, though: It is running in the largest Broadway house, the Lyric, and even with the strong reviews, only 80 percent of seats were filled. Its average ticket price was $69.90, one of the lowest on Broadway last week. The producers of “On the Town” have begun a robust marketing campaign built on the reviews and are optimistic that full-price ticket sales will increase in the coming weeks, especially around the holidays. Read more...